You have a brand whether you know it or not. Call it a default brand. It's the brand that a company (or person) gets if it doesn't do any branding. Doctors usually have a good default brand. They are considered to be smart, valuable to society and are generally held in high regard. On the other hand, used car dealers have a default brand that is not so good. Doctors need to protect their default brand; used car dealers need to shed theirs and create a new one.
Do you have a default brand? What does it say about you? Food for thought -- and action.