Think you don't have a brand? Think again.

You have a brand whether you know it or not.  Call it a default brand.  It's the brand that a company (or person) gets if it doesn't do any branding.  Doctors usually have a good default brand.  They are considered to be smart, valuable to society and are generally held in high regard.  On the other hand, used car dealers have a default brand that is not so good.  Doctors need to protect their default brand; used car dealers need to shed theirs and create a new one.

Do you have a default brand?  What does it say about you?  Food for thought -- and action.