Monday, April 28, 2014

Business Plan Tip - Keep the Main Sections Short

Few people enjoy being forced to read through 10 or 20 pages of esoterica.  And yet, many business plans end up being just that:  long-winded attempts at teaching science or demonstrating how smart the author(s) is/are.  If you find yourself in a position where you need to write a lengthy explanation of how a system works, insert a two- to four-page summary in the main body of the plan and put the remainder -- all the details -- in the appendix.  That way, your readers won't get bogged down in (or turned away by) a hard-to-read (possibly boring) explanation.

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